During Covid pandemic, Clorox encountered infedemic crisis. Lots of concerns using disinfectants chemicals and some conspiracy theories followed. One claimed Clorox knew about the pandemic beforehand because the labe on its canisters said wipes kill 'human coronavirus'.

People hungered for accurate information from a respected source. Clorox had an opportunity to become the definitive voice. In this situation what are your communication strategy (details at least three)?