During its early days, Redfin largely left buyers and sellers to work through the real estate process on their own by using its website $($or App$).$ While agent support was available, it would be an additional $$upcharge$$ for the customer and was based on the amount of agent time used. The company soon found out that many people were uncomfortable with this approach. Even though it was inexpensive on average, customers worried about how expensive the total transaction might become if the purchase or sale took a long time.

Because it wasn$$t attracting enough customers, Redfin was at risk of becoming an unviable business. So$,$ the company changed its business model so that customers would have support from a licensed realtor included in the fee.

Such a change in the business model, unde

a$.$ Subscription

b$.$ Scope choice

c$.$ Commission

d$.$ Pivot

e$.$ Alignment