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During its Marketing campaign for its latest product, Coca Cola company used displays, discounts, coupons, and demonstrations. a. In your opinion, which type of Promotional

During its Marketing campaign for its latest product, Coca Cola company used displays, discounts, coupons, and demonstrations.

a. In your opinion, which type of Promotional tool from the promotion mix are they using? Justify your answer.(3 marks)

b. Suggest another promotional tool that enables Coca Cola to distinguish itself from its main competitor "Pepsi" Explain why this is a good promotion tool.(3 marks)

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