During Quarter 4, you and your team will present a marketing plan that will qualify you for funding from venture capitalists. Follow the instructions in the Conscious Capitalism simulation and the guidance of your instructors when preparing and presenting the plan. In addition, you are to complete the Quarter 4 decisions in the Conscious Capitalism simulation and submit the decisions by the deadline shown in the simulation.

Submit the marketing plan in the digital classroom.

The marketing plan must be written to the parent company board of directors in the simulation. The marketing plan is to be written in formal business language as an executive summary and will include the following:

1. A financial and market performance report to date.
2. Strengths, weakness, opportunities, and threats (SWOT) of customers, competition, company strengths and weaknesses, and major threats and opportunities for the upcoming year.