During the 1970s, researchers told the credit card company Bank America that the reputation of the United States in Western European countries would bring resistance to its reach into those desirable markets. So the company changed the product name to VISA. That campaign decision reflects attention to _______________ by the credit card company's communicators.

A. sticking with your brand because everybody needs USA customers.

B. effective evaluation strategies.

C. conducting SWOT analysis. 

D. cultural sensitivity