During the 1990s, the luxury car segment became one of the most competitive in the automobile market. Many American consumers who purchased luxury cars were found to prefer imports from Germany and Japan. A mail survey was conducted on people who had purchased a luxury American, German of Japanese car. Several questions given concerned issues that consumers consider when buying luxury automobiles and how they rate the cars based on several issues shown below.
Issue 1 Having a luxury car is a major part of my fun and excitement
Issue 2 Owning a luxury car is part of "being good to myself".
Issue 3 When I was able to buy my first luxury car, I felt a sense of accomplishment
Issue 4 I enjoy giving my friends advice about luxury cars
Issue 5 Getting a good deal when I buy a luxury car makes me feel better about myself
Issue 6 I seek novelty and I am willing to try new innovations in cars
Issue 7 I tend to buy the same brand of the car several times in a row
Issue 8 I tend to buy from the same dealer several times in a row
Issue 9 I usually use sources of information such as reports in deciding on a car
Issue 10 I usually visit three or more dealerships before I buy a car
Issue 11 I would read a brochure or watch a video about defensive driving
Issue 12 When buying a new luxury car, my family's opinion is very important to me
Issue 13 My family usually accompanies me when I am shopping for a new luxury car
Issue 14 I usually rely upon ads and sales persons for information on cards
Issue 15 I usually rely upon friends and acquaintances for information on cars
Issue 16 When shopping for a car, it is important that the car dealer make me feel at ease
Issue 17 Most of my friends drive luxury imported cars
Issue 18 Most of my friends drive luxury domestic cars
Issue 19 I think celebrity endorsers in ads influence people's choice of luxury cars
Issue 20 I would not buy a luxury car if I felt that my debt level is higher than usual
The study also includes a list of personal values to study the ownership of luxury cars as listed:
$FL2@(#) IBM SPSS STATISTICS 64-bit MS Windows 23.0.0.0 #######################Y@29 Apr 2021:51:40 ###########################ID ########################AGE ########################SEX ########################EDUC ########################INCOME ######################CAR ########################ISSUE1 ####major part of my fun########################ISSUE2 ####being good to myself########################ISSUE3 ####sense of accomplishment ########################ISSUE4 ####giving my friend advice ########################ISSUE5 ####good deal - feel better ########################ISSUE6 ####novelty and innovation ########################ISSUE7 ####buy same brand several times########################ISSUE8 "###buy from same dealer several times ########################ISSUE9 ####use sources of information ########################ISSUE10 ####visit 3 or more dealers ########################ISSUE11 %###read or watch about defensive driving ########################ISSUE12 ####family's opinion important ########################ISSUE13 ####family accompanies me shopping ########################ISSUE14 ####rely on ads & salesperson ########################ISSUE15 !###rely on friends and acquaintances ########################ISSUE16 ####dealer makes me at ease ########################ISSUE17 ####my friends drive imported cars ########################ISSUE18 ####friends drive domestic cars ########################ISSUE19 ####celebrity endorsers influence ########################ISSUE20 ####not buy - debt level high ########################COMFORT ########################POWER ########################SPEED ########################DURABIL ########################RELY ########################WARRANTY########################GASMILE ########################REPAIRS ########################SELFFUL ########################ACCOMP ########################SECURITY########################SELFRES ##############? less than 20 #######@#20 to less than 30 #######@#30 to less than 40 #######@#40 to less than 50 #######@#50 to less than 60 #######@ 60 and above #############################Female ######?#Male ##########################?#higher diploma #######@#bachelor #######@#Master #######@#Professional certificate #######@#PhD ##########################?#less than 3,000#######@#3,000 to less than 4,000 #######@#4,000 to less than 6,000 #######@#more than 6,000##########################?#American #######@#German #######@#Japenese ######################################################################### ############r################################################## ################################################################################ ################################################################################ ################################################################################ ################################################################################ ################################################################################ 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