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During the consumer purchase decision process, an individual at the stage will perceive differences between his or her ideal and actual situations big enough to
During the consumer purchase decision process, an individual at the stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.
Multiple Choice
problem recognition
alternative evaluation
cognitive dissonance
information search
postpurchase behavior
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Business and Society Ethics Sustainability and Stakeholder Management
Authors: Archie B. Carroll, Ann K. Buchholtz
9th edition
1285734297, 1285734293, 9781285974712 , 978-1285734293
