During the COVID$-19$ pandemic, some enterprising entrepreneurs realized that men were very unhappy being stuck at home and not being able to go to a barber for a haircut. These entrepreneurs started a new company, Haircut at Home $($HH$).$ HH barbers traveled to men's homes, took all necessary safety precautions, and cut men's hair for a price that was about $15\%$ higher than the men would have paid at a barbershop. This new business is an example of an innovation in which industry?

Wholesaling

Manufacturing

Transportation

Services