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During the early stage of product development, some companies use focus groups to get the reaction of customers to a new product or design. The
During the early stage of product development, some companies use focus groups to get the reaction of
customers to a new product or design. The particular focus group in this example has nine randomly
selected customers. After being shown a prototype, they were asked toWould you buy this product if it
was sold for Tsh The questionnaire allowed only two answers yes or no When the answers were
totaled six of the nine customers in the group answered yes. Prior to the focus group the development team
claimed that of customer would want to buy the product at this price. If the developers are right, what
should we expect to happen at the focus group?
a Is it likely for six out of nine customers in the group to say they would buy it
b What is the likelihood of the group to be unanimous?
c What assumptions are required for the answer in part b to be valid
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