During the early years of e-commerce the thinking was that the first movers would become dominate, and prove to be the best way to success. However, looking at the market follower approach shows that some companies have been successful by allowing others to work out the "bugs" in the system first. Which approach do you think is the most advantageous and why? Include an example of both a company that has succeeded and a company that has failed (or not succeeded well) using your chosen approach.

Next, describe the value chain for each of your example companies above, to the best of your knowledge (this may include outside references). Discuss the key strengths or weaknesses of the companies value chain.

As you think of your responses to others ideas consider if you agree with them on which approach is most advantageous, if you can think of other examples of companies using these approaches, if they have missed something in the value chain or just not elaborated enough on the value chain, etc.