During the introduction/birth stage of the product life cycle Producers generally face full capacity utilization and the industry becomes saturated Firm growth related a firm producing the product is expected to decline Strategies to manage the decline in growth must be utilized and managed Activities ensuring significant levels of market share for product sales in the industry are important Question 20 (5 points) During the maturity stage of the industry life cycle: Customers focus on a lack of availability of products First-mover advantages are commonly available High-volume production tends to dominate the industry Firms have their first opportunities to create entry barriers