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During the launch of Ultra Foamer, the brand manager tracked hits, likes, comments, bounce rate, and page views. Why would the brand manager find this

During the launch of Ultra Foamer, the brand manager tracked hits, likes, comments, bounce rate, and page views. Why would the brand manager find this information valuable?
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These are metrics that help her understand if the campaign is working. These are available before sales start to accumulate and allow her to adjust the campaign, if needed.
These are the numbers she needs to show her boss so that he is sure she is keeping an eye on the brand.
These metrics help her decide if her new product is a success or failure.
These are needed to convince consumers that the item is popular among their peers in the target market and encourage them to purchase the new product.

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