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During the maturity phase of the product lifecycle, what can companies use digital analytics to look at to extend the length of the maturity phase

During the maturity phase of the product lifecycle, what can companies use digital analytics to look at to extend the length of the maturity phase and maximize revenue and product longevity?
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Consumer sentiment about product purchase and use
Competitive claims against product
Consumer conversations about price points/opinions
Related products that consumers show interest in

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