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During the pandemic, Surie's favorite shoe stores were closed, so she started ordering her shoes from Zappos. Once she discovered they had a wide variety
During the pandemic, Surie's favorite shoe stores were closed, so she started ordering her shoes from Zappos. Once she discovered they had a wide variety and free shipping for returns, she was hooked. Now she tells her friends they should all buy from Zappos. Surie's behaviors reflect brand
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preference.
evaluation.
recognition.
evangelism.
rejection.
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Transport Operations
Authors: Allen Stuart
2nd Edition
978-0470115398, 0470115394
