Question
During the past year, a regional pest control service spent $1,400,000 and acquired 64,800 new customers. In addition, the company had 154,890 customer relationships in
During the past year, a regional pest control service spent $1,400,000 and acquired 64,800 new customers. In addition, the company had 154,890 customer relationships in existence at the start of the year and only 87,957 remained at the end of the year despite spending $500,000 of retention based marketing. What are is the average cost per customer acquired in the past year?
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Financial Accounting Reporting Analysis And Decision Making
Authors: Shirley Carlon, Rosina Mcalpine, Chrisann Lee, Lorena Mitrione, Ngaire Kirk, Lily Wong
7th Edition
0730395294, 978-0730395294
