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During the _____ stage, marketing staffs prepare promotional materials, train sales staff, complete packaging, finalize the price, and wrap up countless other tasks. (0.5 point)
- During the _____ stage, marketing staffs prepare promotional materials, train sales staff, complete packaging, finalize the price, and wrap up countless other tasks. (0.5 point)
- introductory
- maturity
- growth
d) decline
- The _____ stage is marked by a rapid jump in sales and, usually, an increase in the number of competitors and distribution outlets. (0.5 point)
- introductory
- maturity
- growth
d) decline
- Of the following, which stage is the longest in the product life cycle? (0.5 point)
- introductory
- maturity
- growth
- decline
- During the _____ stage, sales begin to level off or show slight decline. (0.5 point)
- introductory
- growth
- maturity
- decline
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