Question
During the ___________ stage of product development, marketers will determine whether or not an idea should be scrapped. Marketers will collect this data by getting
During the ___________ stage of product development, marketers will determine whether or not an idea should be scrapped. Marketers will collect this data by getting internal and external opinions on the idea by presenting the ideas in written descriptions, sketches, mockups, and videos.
Idea generation
Screening and evaluation
Business analysis
Market testing
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
