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During the test marketing stage for a new home security system, the service provider would test the marketing plan for the service as well as
During the test marketing stage for a new home security system, the service provider would test the marketing plan for the service as well as the service itself. a. True b. False
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
