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When marketers use behavior segmentation to better reach an audience, how is the audience classified? ANSWER Unselected By the process used to make the decision
When marketers use behavior segmentation to better reach an audience, how is the audience classified? ANSWER Unselected By the process used to make the decision to buy, or not buy, a product Unselecte...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
