During this time, your business has become stable, and your reputation is growing. Until now, you havebeen going to the homes of your customers to host VR experience parties there. Your original vision wasto someday rent/lease commercial building space so that customers could come to you. You would designthe space into separate rooms or areas. The facility you rent/lease would have a large room, so thatcustomers could stand up and move around in while wearing and holding VR equipment. You would alsohave at least one smaller room with comfortable seating for customers who wanted to have more relaxingVR experiences. You would have a lobby/reception area with a service counter, where waivers would besigned, paymentarranged,monitor screenswouldbesupervisedbyemployees,andreservationsforfuturebookings could be made. Your lobby area would also include chairs or benches for waiting customers, acloset forcoats,a small washroom, and smallsnackcounter.

 

The time has come to take tha step! It's time to rent/ leasecommercialspaceandtransitionyourbusinessfroma 'you go tothe customer'modeltoa'customercomes to you' model.

 

You will also hire employees to set up the equipment in the rooms, provide supervision and supportduringtheirexperiences,trackreservations,receive payments,andsell snacks.Youplantohireamixoffull-time and part-time employees who will work in shifts during the week and on weekends, in thedaytimeand in theevenings.

Your plans will be financially risky, so you will also expand your target market to includecorporate/businesscustomers.Thesepotential newcustomersmight bringtheirstafftoyourfacility foremployeeteam-buildingexcursions, office partyevents, andso on.

Before looking at any maps or pinpointing a specific location for your business, explain theimportanceof the following four site selection criteria for your type of business.

• customers
• suppliers
• labor
• transportation

Whichcriteria arehigherpriority?Whichcriteriaarelessimportant? Why?