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During Week 6 the Mystery Shopping Course Project will be due. For this project, you'll have portions that you will complete in increments. Youll pick
During Week the Mystery Shopping Course Project will be due. For this project, you'll have portions that you will complete in increments. Youll pick a business and pose as a customer, analyze the current conditions of a business, and view business through the eyes of a consumer and business manager as the objective.
For this week's assignment you will select a company for your Mystery shopper project and submit a onepage paper on your findings. The following may be included:
Mission Statement: This defines the purpose and goals of the business, outlining what it aims to achieve and the values it operates by
Vision Statement: Describes the desired future state of the business, providing a longterm perspective of what the business hopes to become.
Business Model: Outlines how the business generates revenue, including its target market, products or services offered, distribution channels, and pricing strategy.
Market Analysis: Evaluates the industry landscape, market size, trends, competition, and customer demographics to identify opportunities and threats.
Marketing Strategy: Details how the business plans to attract and retain customers, including branding, advertising, promotions, and customer relationship management.
Operations Plan: Describes how the business will operate on a daytoday basis, including production processes, supply chain management, facilities, and technology infrastructure.
Management Team: Introduces the key individuals responsible for leading and managing the business, outlining their skills, experience, and roles within the organization.
Financial Plan: Includes financial projections, budgets, and forecasts, outlining expected revenues, expenses, profits, and cash flow to ensure the business remains financially viable.
Risk Management Plan: Identifies potential risks and uncertainties that may impact the business, along with strategies to mitigate these risks and ensure business continuity.
Legal and Regulatory Compliance: Ensures that the business complies with relevant laws, regulations, and industry standards governing its operations, including licenses, permits, and contracts.
Customer Service: Defines how the business will interact with customers to provide satisfactory experiences, including customer support, feedback mechanisms, and service policies.
Continuous Improvement: Establishes processes for monitoring performance, gathering feedback, and implementing changes to improve efficiency, quality, and customer satisfaction over time.
ished, make sure to click submit.
ty click Save as Draft to save changes and continue working later, or click Cancel to quit without saving changes.
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