Duty-based strategies are built on the idea of maintaining integrity in spite of difficulty. Businesses commonly utilize this tactic when dealing with safety issues. Given PPI's strong emphasis on safety, it makes sense that the company would approach safety-related problems through the use of a duty-based framework. This shows that they are prepared to go to any lengths, including making some tough decisions, to protect the health of their employees and the public. This tactic shows that PPI is willing to put other people's safety above their own