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Dwight and Ike explained that Easy Chairs (EC) has expanded into the Asian market. They are concerned that things could be going better for the

Dwight and Ike explained that Easy Chairs (EC) has expanded into the Asian market. They are concerned that things could be going better for the distributors if they had better teamwork with the groups in Japan and Korea. The current EC teams report that the Asian teams seem quiet when they meet and are not as quick to respond to the new plans.Personal chit chat is at a minimum and seems to be one-sided. The EC teams are getting stressed out because they are always taking calls either late at night or early in the morning to catch the Japanese and South Korean working hours. Overall, they just feel that they are being tested. Creating trust in a virtual team, especially those with members from abroad, is particularly hard.

  1. How does Dwight set up a successful team and establish trust in a culturally diverse environment?
  2. What are ways to bolster the trust in the existing teams?
  3. What are theinfluence of cultural IQ in virtual meetingsand how and why can it disrupt success?
  4. In the discussion of the Asian teams, research the cultural differences in creating trusting relationships between Americans and the Japanese and South Koreans. How does this relate to the experience of the EC team members?
  5. What are the steps that should be taken by team members to make the virtual experience work? Why?

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