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Dybala Corporation produces and sells a single product. Data concerning that product appear below: Per Unit Percent of Sales Selling price $ 115 100 %
Dybala Corporation produces and sells a single product. Data concerning that product appear below:
Per Unit | Percent of Sales | ||||||
Selling price | $ | 115 | 100 | % | |||
Variable expenses | 92 | 80 | % | ||||
Contribution margin | 23 | 20 | % | ||||
|
The company is currently selling 5,600 units per month. Fixed expenses are $100,000 per month. The marketing manager believes that a $6,500 increase in the monthly advertising budget would result in a 350 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change?
rev: 08_18_2016_QC_CS-57562
increase of $1,550
decrease of $6,500
increase of $8,050
decrease of $1,550
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