Question
Dyson is a prominent manufacturer of vacuum cleaners which was founded in 1978. In 2016, I launched an ambition with a projected cost of Pounds
Dyson is a prominent manufacturer of vacuum cleaners which was founded in 1978. In 2016, I launched an ambition with a projected cost of Pounds Sterling 2 billion to design and manufacture an electric car in the U.K and develop battery technology. Sir James Dyson said the company had developed a fantastic electric car. In 2018, the company decided to relocate the electric car manufacturing venture to Singapore with the first cars to be rolled in 2021. Then in October 2019, Dyson announced that the electric car they developed was not commercially viable and therefore they decided to shut down their automotive division.
Analyze the economic, political factors, competition, cash flow projections, costs that are relevant to the project launch. From capital budgeting point of view, research and comment on what went wrong in Dyson's strategic shift and how you would approach differently. In your discussion, you are expected to include all steps from the generation of idea to start operations in the UK and subsequently in Singapore.
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