Question
Dyson Vacuum commercials are often laden with technical features and benefits of the equipment, thus showcasing the unique advantages it offers within this category. This
Dyson Vacuum commercials are often laden with technical features and benefits of the equipment, thus showcasing the unique advantages it offers within this category. This is an example of which type of advertising?
Question 69 options:
| Comparative advertising | |
| Competitive advertising | |
| Institutional advertising | |
| Pioneering advertising |
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
