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E 1 Emphasis Heading 1 PRICING PROBLEMS Golden Airline is a regional airline that operates flights from Midway Airport in Chicago to Milwaukee. The following

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E 1 Emphasis Heading 1 PRICING PROBLEMS Golden Airline is a regional airline that operates flights from Midway Airport in Chicago to Milwaukee. The following financial situation existed last year: Number of regular tickets sold 100,000 Number of discount tickets sold 50,000 Price for regular ticket $30 Price for discount ticket $20 Costs Equipment and maintenance Personnel equipment overhead General management Advertising Direct cost per passenger $1,000,000 1,000,000 500,000 500,000 SS 1. Compute sales, contribution, and net profit: Sales 2. Contribution Net Profit Golden's major competitor decided to lower its regular fare from $30 to $20. If Golden lowered its regular fare from $30 to $20 without changing the number of tickets sold, compute sales, contribution, and net profit: Sales Contribution Net Profit 3. How many tickets priced at $20 would Golden have to sell to break even? Break Even Point Focus 5)

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