Using Short Sentences in Most Cases (LO6.1)

Revise each of the following items to make the sentences shorter and more readable.

A. General Mills is a dominant player in the American yogurt industry with $1.5 billion in sales, and it sells yogurts under a variety of brands, including Yoplait, Trix, Yoplait Kids, Go-GURT, Fiber One, Whips!, and YoPlus.

B. The two cereal giants, Kellogg Company and General Mills, do not remain complacent with their existing products lines but rather routinely develop and market new products—after all, Kellogg Company has recently introduced new products such as Special K crackers, fruit crisps, and chocolate pretzel bars, and General Mills has recently added new products such as Chocolate Cheerios, Yoplait Delights yogurt parfaits, Wanchai Ferry frozen foods, and Betty Crocker gluten-free dessert mixes.

C. The total cereal market in the United States is

$9 billion, which is just a small and decreasing portion—31.4 percent—of the worldwide market, which is seeing robust growth in the BRIC countries of Brazil, Russia, India, and China.