Being Specific (LO6.1)

Use information from the preceding table to revise the following sentences and make them more specific.

A. General Mills markets through television to children far more than other cereal makers.

B. Gross profit margins in the breakfast cereal industry are quite high.

C. Kellogg’s Company and General Mills have each experienced negative media attention recently.

D. General Mills is more dependent on the North American market than Kellogg Company.

E. While General Mills and Kellogg Company have similar product mixes, they each market several products not offered by the other.

F. Kellogg Company and General Mills are the top two cereal makers.

G. Kellogg Company and General Mills have each introduced new flavors for their products in recent years.

H. General Mills offers the least nutritious children’s cereal on the market.

I. Kellogg’s cereals include three children’s cereals with NPI scores at 40 or below: Corn Pops, Froot Loops, and Apple Jack’s.