Being Accurate (LO6.1)

Use the preceding table to proofread the following items and correct them as needed.

A. Please address correspondence to the following address:

General Mills, PO Box 1493, Minneapolis, MI.

B. The annually salary for General Mills’ CEO is higher than that of Kellogg Company’s CEO by approximately

$400 thousand.

C. With nearly half of their net sales to Walmart, General Mills and Kellogg Company are extremely dependent on a single retailer.

D. General Mills has six children’s cereals with NPI rankings below 40, whereas Kellogg’s has just three.

E. General Mills spends approximately 8.1 percent of its total revenues on advertising, whereas Kellogg Company spends roughly 8.8 percent of its total revenues on advertising.

F. Kellogg’s children’s cereals are the least nutritious cereals in the industry.

G. Since only about one in four boxes of cereal is sold without deals of some kind, cereal producers must constantly market new and exciting discounts and coupons.

H. General Mills reached $1.5 million in yogurt sales last year.

I. One of Kellogg Company’s worst negative publicity resulted from ammonia leaks at some its manufacturing facilities.

J. The United States cereal market accounts for approximately 35.1 percent of the world market.