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E 3 Q 1 6 Variable manufacturing overhead . . . . . . . Variable marketing expenses . . . . . . .

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E3 Q16Variable manufacturing overhead
.......
Variable marketing expenses
...........
Fixed manufacturing overhead
.........
$2,300,000 total fixed manufacturing overhead 92,000 pairs of
sunglasses|
Foster Preston Sunglasses sell for about $125 per pair. Suppose the company incurs the following average costs per pair:
View the cost information.
deciding whether to accept the order?
Revenue from special order
Less variable expense associated with the order:
Variable manufacturing costs
Contribution margin
Less: Additional fixed expenses associated with the order
Increase (decrease) in operating income from the special order
In addition to determining the special order's effect on operating profits, Preston's managers also should consider the following:
A. Will lowering the sale price tarnish Foster Preston's image as a high-quality brand?
B. How will Foster Preston's competitors react? Will they retaliate by cutting their prices and starting a price war?
C. Will Foster Preston's other customers find out about the lower sale price Foster Preston offered to Nevada Glasses? If so, will these other customers demand lower sale prices?
D. All of the above
E. None of the above
Foster Preston's staff accountants, to explain whether his analysis is correct.
When deciding whether to accept a special order, we should compare the extra revenues we will receive against the
to our decision. This is why comparing the $64 price Nevada Glasses offered us with our $90 total cost of making and selling the sunglasses is
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