E A common measure of advertising efficiency is cost per thousand (CPM), which is the ad cost per thousand potential audience contacts. Although all audience members are important for adv those in the 18-40-49 demographic is the most coveted by many because they are the most difficult to reach with advertising messages. Because these viewers basically make or break a televisions success, television networks break out this demographic when giving audience numbers. The chart shown at right illustrates average costs and audience sizes for some of America's favorite pri television shows during a five-week period in 2018. Although cost-per-thousand calculations for television programs are normally done on a household basis rather than viewer basis, comparing CPM per overall audience members versus CPM to-49 demographic audience members can help advertisers select appropriate media vehicles (that is, appropriate television programs) when trying to reach this demographic Program This U Average Cost per 30 Second Spot Average Number of Viewers (in millions) 18- to 49 Demo Viewers (in millions) $433,866 9.309 2.47 The Big Bang Theory $285,934 Empire $227,494 Young Sheldon 5213,536 12.483 5.387 10.731 2.27 1.67 1.74 The Voice (Mon) $212,618 9.816 1.99 Grey's Anatomy $204,792 6.739 1.73 The Connors $201,065 10.563 235 The Voice (Toes.) $193,140 9.372 191 15-14 Calculate both the overall CPM and the CPM for the 18-to-49 demographic for each show Refer to the "Selecting Specific Media Vehicles" section of "Selecting Advertising Madia in chapter to learn how to do this calculation. Which programs are the most efficient media buys for advertisen? (AACSB: Analytical Reasoning: Reflective Thinking) E Program Average Cost per 30-Second Spot This Is Us $433,866 The Big Bang Theory $285,934 < Average Number of Viewers (in millions) 9.309 18 to 49 Demo Viewers (in millions) 2.47 12.483 2.27 Empire $227,494 5.387 1.67 Young Sheldon $213,536 10.731 1.74 The Voice (Mon.) $212.618 9.816 199 Grey's Anatomy $204,792 6.739 1.73 The Connors $201,065 10.563 2.35 The Voice (Tues.) $193,140 9372 1.91 Q 15 14 Calculate both the overall CPM and the CPM for the 18-to-49 demographic for each show. Refer to the "Selecting Specific Media Vehicles" section of "Selecting Advertising Media chapter to learn how to do this calculation. Which programs are the most efficient media buys for advertisers? (AACSB: Analytical Reasoning, Reflective Thinking) 15-15 If an advertiser wants to reach the 18-to-49 demographic, which programs would you suggest? Explain. (AACSB: Communication: Analytical Reasoning, Reflective Thinking)