E. Case 13.5: Advanced Measuring Devices (AMD) 1 Here are some questions which RSG related to his GM (S&M) and Service Head: 1. .W How seriously did AMD take the AMC contract with Star Pharma? Could they have taken more care and if so how? What were the qualifications of Sam Solution to be given the full responsibility of the WMC contract execution? Did AMD check this before giving them the responsibility? What should they have checked and how could they gave prepared the channel partner better to handle its major contract with a key account? If you are the GM S&M of AMD, what action will you now take to correct this serious situation? What are some of the guidelines to be issued to channel partners for the future on such projects