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e) If Zeta could credibly threaten to run a High advertising budget, what is the maximum Zeta would be willing to pay Alpha in order
e) If Zeta could credibly threaten to run a High advertising budget, what is the maximum Zeta would be willing to pay Alpha in order to buy them out of the market and operate the two firms as a monopoly? What is the minimum that Alpha would be willing to accept to be bought out in this situation? Explain. Please recall that this is a single-play, non-repeated game, so no present valuation of future stream of profits is necessary. (5 points)
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