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E. List at least three characteristics that separate the Iow-cost-to-serve customers from the high-cost- toserve customers in p. 57 and Table 3.1. Explain each in

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E. List at least three characteristics that separate the Iow-cost-to-serve customers from the high-cost- toserve customers in p. 57 and Table 3.1. Explain each in DETAIL. 1. 2. 3. F. What are the three strategies of Managing High-Cost vs. LOW-Cost Service Customers? 1. 2. 3. G. Read Question 1 in DISCUSSION QUESTIONS in p.70 and answer the question in detail evaluating their action. H. 1. Compare the collaborative relationships with transactional relationships and explain why you would avoid taking one of the two exchange relationships as a B28 marketing manager

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