e managerial purpose of setting objectives is to

create yardsticks for tracking the company's progress in achieving a sustainable competitive advantage. measure how well the company's strategy is working.

create yardsticks for measuring how well company personnel are observing the company's values and behaviora establish well$-$understood deadlines for implementing the strategy and then learning to execute it proficiently. convert the strategiavision and mission into specific performance targets$--$the results and outcomes manageme achieve; objectives function as yardsticks for measuring how well the company is doing.