e. sociocultural forces 29 competitors are those that compete in the same product class, but their products features, benefits, and prices Total budget b. Generic c. Brand d. Product e. Price 30. Marketers primarily focus their environmental analysis oncompetitors a. brand b. product c. total budget d. generic e. monopolistic 31. The four major competitive structures are a monopolies, oligopolies, oligopolistic monopolies, and pure competition. b. pure competition, heavy competition, moderate competition, and light comp c. brand, product, total budget, and generic d. oligopolies, monopolies, monopolistic competition, and pure competition. e. monopolies, limited competition, oligopolistic competition, and pure comp