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e8. Ratio Calculations from Financial Statements) Ricardo Martinez has prepared the following financial statement projections as part of his business plan for starting the Martinez

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e8. Ratio Calculations from Financial Statements) Ricardo Martinez has prepared the following financial statement projections as part of his business plan for starting the Martinez Products Corporation. The venture is to manufacture and sell electronic components that make standard overhead projectors "smart." In essence, through voice commands, a projector can be turned on, off, and the brightness of the projection altered. This will allow the user to avoid audience annoyances associated with a bright projection light during periods when no overhead transparency is being used. Venture investors usually A. Use the following projected financial statements for Martinez Products to calculate financial ratios show- ing the venture's projected (a) gross profit margin, (b) net profit margin, (c) asset intensity, and (d) ROA. B. The ratios calculated in Part A are found in the venture opportunity screening guide discussed in the chapter. Rate the potential attractiveness of the Martinez Products venture using the guidelines screen prospective venture opportunities in terms of projected profitability and financial performance for the pricing/profitability factor category for the VOS Indicator". MARTINEZ PRODUCTS CORPORATION PROJECTED INCOME STATEMENT FOR YEAR 1 $200,000 100,000 100,000 75,000 4.000 21,000 1,000 20,000 5,000 15,000 Sales Cost of goods sold Gross profit Operating expenses Earnings before interest and taxes Interest Earnings before taxes Taxes (25%) Net income MARTINEZ PRODUCTS CORPORATION PROJECTED BALANCE SHEET FOR END OF YEAR 1 Cash Accounts receivable $ 10,000 20,000 Accounts payable Accrued liabilities Bank loan Total current liabilities Common stock Retained earnings Total equity Total liabilities and equity 15,000 10,000 10,000 5,000 50,000 15,000 65,000 $100,000 20 Total current assets Gross fixed assets Accumulated depreciation Net fixed assets 50,000 54,000 4,000 50,000 100,000 Total assets

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