e)A key part of the Product Manager's job is to figure out which are the ideal levers to use to decrease price sensitivity.Which of the levers (shared cost effect, switching costs, expenditure effect, difficult comparison effect, prices ending in 9s, fairness effect, promotional influence, overconfidence in projecting future, framing losses and gains, reference price effects, anchoring and end-benefit effect) that marketers have available to influence buyer price sensitivity should SC Johnson use with their OFF! Clipon?

Choose 2 levers that you feel would be best suited. Describe the lever and explain your thinking. (6 marks; 3 marks per lever)

Lever 1:

Lever 2: