(each answer as a small paragraph please)

Verizon leverages Teradata's data analytics platform to shift its operations from qualitative decision making to evidence-based and data-driven decision making to improve the customer experience. Visit Teradata.com and search for the video "Verizon: Using Advanced Analytics to Deliver on Their Digital Promise to Help Customers Innovate Their Lifestyle."

Five Questions:

1. How does Verizon use Teradata to make decisions?

1. How do the three sectors of Verizon work together to create value for the customer?

1. How does Verizon use data analytics to "penetrate the market"?

1. What are the 7P's that Verizon relies on?

1. What impact does customer behavior data have on Verizon's marketing strategy?