Question
EACH ANSWER NEEDS TO BE MINIMUM OF 200 WORDS! 1. A marketing plan provides a road map for a companys marketing decisions. It helps to
EACH ANSWER NEEDS TO BE MINIMUM OF 200 WORDS!
1. A marketing plan provides a road map for a companys marketing decisions. It helps to ensure that a companys marketing activities and strategies are aligned. Outline and explain in detail the main components/sections that are essential to include in the marketing plan.
2. Provide detailed explanations and examples for the following pricing objectives:
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Profit oriented
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Sales oriented
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Status Quo oriented
How does the implementation of a pricing objective affect a companys marketing strategy?
3. Explain and give examples of the following:
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Paid media
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Owned Media
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Earned media
Provide two advantages and two disadvantages of each.
4. Describe in detail and explain some of the major challenges facing marketers currently and in the future? As a marketer what would you do to prepare for these challenges?
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Income Tax Fundamentals 2013
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
31st Edition
1111972516, 978-1285586618, 1285586611, 978-1285613109, 978-1111972516
