EACH ANSWER NEEDS TO BE MINIMUM OF 200 WORDS!

1. A marketing plan provides a road map for a companys marketing decisions. It helps to ensure that a companys marketing activities and strategies are aligned. Outline and explain in detail the main components/sections that are essential to include in the marketing plan.

2. Provide detailed explanations and examples for the following pricing objectives:

• Profit oriented

• Sales oriented

• Status Quo oriented

How does the implementation of a pricing objective affect a companys marketing strategy?

3. Explain and give examples of the following:

• Paid media

• Owned Media

• Earned media

Provide two advantages and two disadvantages of each.

4. Describe in detail and explain some of the major challenges facing marketers currently and in the future? As a marketer what would you do to prepare for these challenges?