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Each brand has its own unique identity.Kapferer's (2012) brand identity prism defines a brand's identity using six facets. Using a brand of your choice, apply
Each brand has its own unique identity.Kapferer's (2012) brand identity prism defines a brand's identity using six facets. Using a brand of your choice, apply Kapferer's (2012) brand identity prism discussing in detail each facet of the prism and how the facets are connected.Then, critically evaluate what is meant by brand identity and brand image.
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