Each one is the Question - needs an answer an application and a Citation -

Question Answer Application Citation

What is marketing?

What are common misconceptions of marketing?

What role do value and exchange play in marketing?

What is the marketing mix? [Hint: 4Ps]

What are two trends impacting the future of marketing, and how might they impact your organization?

Identify four activities in the Marketing Communications mix

What is a value proposition?

What role should ethics play in defining your value proposition?

What is the value chain?

What is marketing planning?

What are the elements of a marketing plan?

References