Each phase (step) of the marketing research process is important. If in the first phase of the process the problem is identified, what is done after that, but before data is collected? Determine what information is needed, identify relevant information sources, and evaluate data collection methods Determine [decide] what information is needed, evaluate data collection methods, and analyze the data Determine the solution to the problem, determine what information is needed, and identify relevant information sources. Determine the solution to the problem, identify relevant information sources and evaluate data collection methods QUESTION 2 1 points Save Arswer What is the definition of marketing research? The process of analyzing existing information so decision makers can make better decisions. The process of designing gathering, analyzing, and reporting information that may be used to solve a specific marketing problem. The process of analyzing secondary information and providing executives with timely reports to solve a marketing problem. The process of designing experiments that provides decision makers with causal information. 1 points Save Answer QUESTION 3 Researchers realize that an important part of developing research objectives is deciding what type of information should be measured. What is the term for multiple characteristics used to meaure a concept? A survey instrument Construct measurement A survey measurement