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Each promotional mailing (request for a gift) costs $2.3, and the average donation is about $21 What is the break-even response rate for this promotion?Do
Each promotional mailing (request for a gift) costs $2.3, and the average donation is about $21 What is the break-even response rate for this promotion?Do any RFM cells exceed this response rate? Remember to account for the fact that in the population, 95% of mailings are not responded to, while this sample is oversampled to 50% responders and 50% non-responders.
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