each question should be answered around 200 words.

1. describe the evolution of IMC

2. describe a purchase you made by applying the Consumer Decision Making Process to that purchase

3. describe what noise is in the model of communication process. Using a personal example, describe how you experienced noise in a communication you were having and how you and the other person overcame that noise

4. describe and compare two models that have been developed to examine the nature of consumers cognitive processing of advertising messages.

5. describe and compare two models that have been developed to examine the nature of consumers cognitive processing of advertising messages

6. describe the four communication effects that provide a lasting impression of a brand. Next, describe a brand that comes to your mind and relate the recognition of this brand to one of the four communication effects.

7. describe what DAGMAR is and what it intends to accomplish. Next, describe how using DAGMAR would help a company in its marketing communications?

8. Referring to the Trial Purchase Objectives and brand switching, describe a personal experience of when you switched from using one brand to another. In your description, identify the marketing or advertising that influenced your switch

9. identify and describe one of the four brand positioning strategy decisions. Then identify a product you feel is positioned based on that strategy and provide reasons why you feel this product is positioned using that strategy

10. There are four creative themes that are found in creative strategy development in the course notes. Identify these four themes and for one of them, describe the them and provide an example of ad that you feel uses this them. Do not use examples from the course resources (notes or text). The example must be your example only

11. Message appeals are used to illicit a consumer response or illicit their feelings towards a product, service, or cause. Identify the four appeals that are most commonly used. Then describe one of these appeals. For this appeal provide an example of an ad that you feel uses this appeal and provide reasons why you feel this way. Do not use examples from the course resources (notes or text). The example must be your example only

12. describe the four message structures used for presenting marketing communications.

13. Identify the five tests used in the post-test of a broadcast ad. Then, select which test you feel would be the most effective and in your own words, describe this test and provide reasons why you feel it is the best test.

14. Texture was a company that provided a subscription service for digital magazines. The conversion of readers to digital in the magazine space, has been slower than expected. Texture was purchased by Apple for Apple News + service. Referring to reach and frequency what are the challenges advertisers face when making decisions to advertise in digital media vs traditional print media? Your response must be based on your own opinion reflecting on what you have learned about scheduling and budgeting for marketing communications.