Each report will include the components listed below. A. Service Industry and Firm Analysis; The Service Offering: 1. An overall description of the industry and service firm selected. 2. Current trends in the industry. 3. A discussion of the tangible and intangible service components of the industry. 5. The role of technology in the industry and how it impacts service marketing for your firm. 7. Describe major services offered by the firm, the firms service line and prices, the service used by the company, and customer expectations regarding service performance. 8. The bundle of benefits obtained by customers. 9. Describe employee roles in the service delivery process.

Each paper will be 5-7 pages in length, including tables, title page, and references. The paper should be short, concise, and well written. 2. Write clearly and in an organized manner. Use headings and sub-headings to organize the paper. Be specific and detailed in your paper.