Each student should choose two (2) examples of print ads (one you consider the best and one you think is the worst) for any consumer product or service currently on the market (both ads must be for the same product/service). Write a 5-6 page report (double spaced, 1-inch margins, 12 point font) briefly describing the audience that was being targeted, as well as the communication objectives of the ad and identifying which ad you believe was most effective in persuading the target audience about the product's benefits. Describe in detail why you think this is so. Be specific. What specific qualities make one ad better than the other? What specific qualities make the other ad worse? Consider points made in the chapters you read as well as points made in class. Your report should also include a section describing the elements that you believe should be included in future ads in order to develop an effective appeal for achieving the company's communication objectives. Justify why these should be included.