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Each year Jones Soda Co. introduces new holiday-themed unusual flavors such as Candy Cane, Gingerbread, Pear Tree, and Egg Nog. This is an example of
Each year Jones Soda Co. introduces new holiday-themed unusual flavors such as Candy Cane, Gingerbread, Pear Tree, and Egg Nog. This is an example of which of the following strategies?
Vertical integration
Market penetration
Horizontal integration
Product development
Market development
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