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Each year Jones Soda Co. introduces new holiday-themed unusual flavors such as Candy Cane, Gingerbread, Pear Tree, and Egg Nog. This is an example of

Each year Jones Soda Co. introduces new holiday-themed unusual flavors such as Candy Cane, Gingerbread, Pear Tree, and Egg Nog. This is an example of which of the following strategies?

Vertical integration

Market penetration

Horizontal integration

Product development

Market development

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