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Each year, Lee Motors surveys 7 , 5 0 0 former and prospective customers regarding satisfaction and brand awareness. For the current year, the company
Each year, Lee Motors surveys former and prospective customers regarding satisfaction and brand awareness.
For the current year, the company is considering outsourcing the survey to RBG Associates, which has offered to
conduct the survey and summarize results for $ Brian Lee, the president of Lee Motors, believes that RBG will
do a higherquality job than his company has been doing but is unwilling to spend more than $ above current
costs. The head of bookkeeping for Lee has prepared the following summary of costs related to the survey in the prior
year:
What is the incremental cost or savings of going outside vs conducting the survey as in the past?
Will Brian Lee accept the RBG offer?
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